Keynote

The CMN strategy in the digital era: building a digital ecosystem for French heritage sites – Laure Pressac, Centre des Monuments Nationaux (FR)


Main Room - 1st Floor June 6, 2016 3:30 pm - 4:00 pm

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Laure Pressac, Centre des Monuments Nationaux (FR)

The Centre des monuments nationaux (CMN) is the largest public operator of cultural and tourism sites in France with over 9.2 million visitors per year. It maintains exceptional monuments such as the Arc de Triomphe, the Abbeys of Montmajour and the Mont-Saint-Michel, the Château d’If and Château of Azay-le-Rideau.

As any other structure, institution or company, the CMN is facing major changes with the development of new technologies.

In this digital vertigo, how can a centennial institution manage to surf the wave ?

Building the right strategy, tactics, and action plan in this accelerating, fast moving environment to create a renewed ecosystem is how the CMN decided to deal with this challenge.

This talk will expose the ongoing transformation the CMN started, present key projects such as the websites redesign (https://www.monuments-nationaux.fr/en/), innovative partnerships such as the digital guestbook and how “intrapreneurship” became a cornerstone of that digital shift.