In my 14 years of work, I have designed many things, few of which I’m proud. CEC Bank’s identity is a project I worked on while at Brandient. So is Metropotam. At BrandFusion, I created the logo for the Romanian Curling Federation. When in Prague, I worked on Jelen, a popular Serbian beer.
I believes in usefulness. No empty shells. No bullshit. In my spare time, I ride a steel Cinelli bike from the 80s. My dream project is doing the signage system for a big city.
Branding is much like curating. Museums from around the world are already using it as a tool for creating interest in arts and culture. It’s time for Romanian museums to enter the game. Museums are in competition. Each should act like a business.
At this workshop, you’ll learn a bit about branding from a team of two Romanian practicioners: strategist Laura Ristea & designer Alin Tamasan. Through interactive games, you will understand how branding helps to clearly show what you stand for.