Senior Digital Communication & Transformation Strategist and Artist
Description of the workshop
Understanding audiences and building long-lasting relationships will become more crucial for arts and cultural institutions. This session is about different tools of audience development like customer journey mapping, mental model, persona or blueprints.
The tools are closely linked to design thinking methods and support different aspects like marketing, customer service or education and use cases like audience empathy, gap analysis, audience segmentation or process optimization.
The participants will also gain insights from other industries.
The session is partly talk, partly workshop. Thus, the participants have the chance to work practically on audience development issues.
Nadja spent ten years on digital and social media. She started her career in Atlanta, US, where she established a knowledge management process and social technologies for the GACC South. Returning to Germany she worked at Weber Shandwick in PR and digital communication. To follow her passion she has built up her experience with TLGG, Germany‘s first social media agency and which later on transformed into an agency for digital transformation. There she established a new agency division, led a strategy team and was in charge of renowned companies. Moreover, she teached at HTW Berlin and temporarily at UoAS Mittweida. Since 2014 she is self-employed and split her time between interesting clients and pushing her own art projects forward.